Balfron Tower

One of London’s very few listed post-war buildings, Balfron Tower is an icon of modernist thinking. The ‘older sibling’ of North Kensington’s Trellick Tower, it was designed by Hungarian-born architect Ernő Goldfinger in the emerging Brutalist style as the centrepiece of a trio of buildings called the Brownfield Estate.

This residence is run by Way of Life, an award-winning specialist rental accommodation brand that puts people at the heart of it all. We work with the world’s most in-demand interior designers to create community-focused rental accommodation with the mood of a member’s club, while striving to make the resident experience as simple as possible. Follow us on Instagram for more @wayoflifeuk.

Entering a New Chapter

Emerging from a thoughtful retrofit that honours that Sixties spirit, Balfron Tower's 1, 2, 3 and 4 bedroom apartments are available to rent. The residences take inspiration from the heritage of the building and embody Way of Life’s archetypal style, with the spaces incorporating intricate textiles, unique artworks and expressive sculptural forms. Way of Life’s interiors combine modern and vintage in unique and unexpected ways whilst prioritising functionality for modern living.

Communities In The Sky

Drawing on Goldfinger’s philosophy of shared life, the service tower which gives the building its distinctive silhouette has been smartly converted into a series of unique communal spaces by Studio Egret West and Ab Rogers Design. Draw back the curtain on the third floor to reveal a cocooning red cinema room, complete with state-of-the-art audio visual system and armchairs by Stockholm studio Massproductions. For supper clubs and special occasions, there’s a fully-equipped kitchen on the 27th floor, connected to a bookable dining room for up to twelve by a powder pink slatted staircase. Other levels house a fitness space, a mirrored yoga studio with ladder barrel and a table tennis room. A new communal roof garden champions naturalistic planting. Residents also have access to a range of characterful co-working spaces throughout the building. The library evokes a midcentury palette with its sophisticated primary hues and modernist Robin Day recliners, alongside apple green shelves stocked with art, design and architecture reference books. Two other dedicated workspaces have their own character, from cork walls to architectural bar lighting.

Neighbourhood

Sitting at the junction of the Limehouse Cut canal and the Bow section of the River Lea Navigation, well-connected Poplar is synonymous with east London’s waterways. Extensively damaged during the second world war due to its dockside location, the area saw significant post-war regeneration and now attracts families, young professionals and creatives for its transport links and strong community feel.

Poplar is home to a host of arts and community projects, including R-Urban eco hub with its garden workshops and Poplar Works, a makerspace which houses best-in-class bakery E5 Bakehouse alongside forty studios for artists and designers. Both Chrisp Street, with its historic market, and Aberfeldy Village to the east are tipped for major regeneration.

Only a twenty-minute walk from Balfron Tower, Canary Wharf’s skyscrapers sit in stark contrast to Poplar’s network of low-rise apartment blocks, Victorian terraces and neighbourhood parks. The area is predominantly served by Langdon Park and All Saints DLR stations, with several a short walk away, as well as the Elizabeth Line from Canary Wharf.